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Insight

Perform Spotlight: The impact of data at the 2018 FIFA World Cup

As the sports world reflects on the 2018 FIFA World Cup from Russia, we sat down with David Wall, Perform Group’s Managing Editor for Data Editorial to discuss how the team brings football coverage and content to life using Opta data.        Over the course of the World Cup, what type of content did the…



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Ronaldo and Messi don’t need to dominate the World Cup to dominate fan interest

Data from global football publisher Goal, proves that despite early exits, Ronaldo and Messi were the stars of the 2018 World Cup, with Neymar close behind. Over the course of the World Cup, more than 159m fans engaged with Goal through a combination of its websites, mobile apps and social accounts, 111m of which came…



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Perform Group, Starlizard Integrity Services and TXODDS release Suspicious Betting Trends in Global Football 2018 Report

The Perform Group Integrity Unit in collaboration with Starlizard Integrity Services and TXODDS have released their Suspicious Betting Trends in Global Football 2018 Report. The report aims to provide fellow stakeholders in the sports integrity community, including governing organisations, public bodies, academia and the media, as well as the general public, with a meaningful and…



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A Vision for US Sport and Betting Integrity – Collaboration not Competition

The potential changes to the US sports betting landscape have led to significant debate as to the necessary characteristics of an efficient and effective integrity ecosystem to sit alongside a newly regulated environment. Jake Marsh, Head of Integrity Operations at Perform Group outlines a vision for how US sport and betting can collaborate rather than…



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DAZN becomes true ‘home of sport’ in Japan

It was a big week for fans of DAZN in Japan! DAZN last week entered into an exciting agreement with SoftBank, operator of live sports streaming service SportsNavi Live in Japan. The deal sees DAZN add more rights to the already impressive portfolio available in Japan. The announcement further cements DAZN’s place as the ‘home…



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A remarkable year of sport, reviewed

We review a remarkable year of sport Perform Content and its market leading sports content brands have operated at the cutting-edge and helped our global clients cover sport and engage audiences in new and innovative ways. Read our 2017 review below and see how we’ve covered a sensational year of sport. 16th-29th January An amazing…



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Hemna Juneja, Perform’s Head of Application Support, shortlisted for WeAreTechWomen’s TechWomen50 Awards

Congratulations to Hemna Juneja, Perform’s Head of Application Support, who has been shortlisted for WeAreTechWomen’s TechWomen50 Awards The TechWomen50 awards are the first of their kind to focus solely on the female tech talent pipeline and recognise the impact of champions, companies and networks that are leading the way. Hemna is an intensity techno functional…



Insight

Perform Group launches 3D upgrade to their Opta-Powered Football Match Visualisation

The industry’s most detailed and precise live-ball-tracking football visualisation has been rebuilt to provide unrivalled insight into matches as they happen. Data experts from Opta accurately track ball movement and every player on the ball. This data, already used by sports broadcasters, digital media outlets and clubs to evaluate and understand player performance, is now…