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Perform Appointed as an authorized MLB Data Distributor in the U.S.

Perform, the complete sports content provider and partner to the biggest media owners, rights-holders, bookmakers and professional teams in the world, today announced it has been appointed as an Authorized MLB Data Distributor to U.S. sports betting operators as part of a partnership with Major League Baseball (MLB). As a supplier of the official MLB real-time betting data feed…



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Perform and the WTA team up to run Hackathon at Sloan Sports Analytics Conference

The new breed of sports fan demands new, deeper and consumer-defined digital experiences. With data central to these experiences the need for rights holders and media operators to identify new ways to meet these demands has never been higher. At the MIT Sloan Sports Analytics Conference, the largest analytics conference in the world, Perform and the…



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TooGoal partners with Perform for first international football social media platform

Perform have partnered with TooGoal to launch the first international social media platform dedicated to football. The project uses content from Opta and Omnisport and is devoted to creating a social network on which football lovers of all kind, from supporters and journalists to players, clubs and executives can interact by posting, sharing and reacting…



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SkyBet and bet365 revealed as launch partners of new Opta Fast Player Statistics Feed

SkyBet and bet365 revealed as launch partners of Perform’s new Opta Fast Player Statistics Feed Perform, the complete sports content provider, has announced two major operators as launch partners of its new real-time Fast Player Statistics Feed, powered by Opta, the world’s leading provider of live, detailed sports data. The new feed pushes high frequency…



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Danske Spil launch new Watch & Bet service

Danske Spil have launched Perform’s new high resolution Watch & Bet Retail service into their land-based retail estate, bringing premium live sports video to customers throughout shop opening hours. The service includes thousands of premium and well-timed streams for Danish bettors, including LaLiga, KHL and WTA tennis, along with stats to aid betting decisions and…



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Perform Group rebrands as DAZN Group to drive continued growth

Business to be consolidated into two brands: DAZN and Perform Content Perform Group, the digital leader in sports media, announced today it will be called DAZN Group and consolidated into two distinct brands: DAZN and Perform Content. Executive Chairman, John Skipper, said: “We have two enormous growth opportunities but they are distinct from each other….



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DAZN opens new development centre in Amsterdam

British tech start-up establishes a Netherlands base to power its global expansion plans Significant financial investment will create 300 new jobs by 2022 DAZN has already launched its product in two new markets – Italy and the U.S. – this year DAZN, the Perform-owned live and on demand sport streaming service, has today announced it…



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KPMG and Opta create valuable partnership to launch new player valuation analytics tool

New player valuation analytics tool launches, as KPMG Football Benchmark and sports data company Opta create valuable industry partnership. The summer transfer window has come to an end and brought, as always, its share of surprises and telling insights, among those the traditional discussion around players´ transfer fees. Players are generally the most valuable asset…



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Vivo and NFL announce innovative partnership for the distribution of NFL Game Pass in Brazil

In a forward-thinking initiative in the country, Vivo customers will be able to access the NFL’s direct-to-consumer service, NFL Game Pass, at a special rate São Paulo, September 4th, 2018 – The NFL (National Football League), Vivo, and Perform Group have reached an agreement for the distribution of the NFL’s direct-to-consumer digital service, NFL Game Pass,…



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DAZN announces Cristiano Ronaldo as its first global ambassador

Ronaldo joins the DAZN team after its launch in Italy earlier this month. DAZN has agreed a two-and-a-half year partnership with the five-time ballon d’or winner and Juventus star. The global ambassador role positions Ronaldo alongside DAZN at the forefront of innovation in the sports industry. DAZN, the global live and on demand sport streaming…