Objective

Having recently secured the digital rights to show post produced Barclays Premier League and Football League video highlights over broadband, Virgin Media wanted to find a creative new way to develop a significant video advertising network which went beyond the Virgin Media website.

How Perform responded

Perform developed the V Player - an ad funded, free-to-view media player which syndicates Premier League and Football League highlights through 3rd party distribution sites.

The V Player now sits on 15 tier one sites including The Times, The Telegraph, The Sun, 4thegame.com, FourFourTwo, Clubwebsite.co.uk and FHM.com.

Perform Sales manage the entire advertising inventory through our state of the art in-stream ad delivery systems and partner with Lightningcast to serve pre- and post-roll trackable video ads across our digital channels in flash. Full reporting is made available

To date the V Player has an aggregated audience of over 10m unique users per month and has helped brands such as Coca-Cola, Setanta, Dell, Sony and Peugeot achieve click through rates of between 3 and 9%.