LONDON (UK), Monday 5^th October 2009: Saturday's Ukraine Vs England FIFA World Cup 2010 qualifying game will make history as the first England international to be broadcast exclusively over the internet and in cinemas across the UK.

Fans will be able to watch the landmark match live from the Dnipro Arena in Ukraine by registering at www.ukraineVengland.com. Subscription will be available at an early-bird price of £4.99 up until end of play on Wednesday 7^th October, increasing during the week to a maximum rate of £11.99 for purchases made on the day.

Pre-match coverage commences at 4.45pm on Saturday 10^th October with a special programme charting the Three Lions impressive progress through the tournament to date, exclusive interviews with England players and analysis and insights from studio guests.

James Richardson will present the live coverage, alongside ex England manager and Notts County Director of Football Sven Goran Eriksson. Commentary will come from David Pleat and Tony Jones.

A number of leading national newspapers and internet service providers will also make the match available on their own websites to ensure that fans will be able to cheer on the national team. Partners include The Sun, The Times, News of the World, TheDaily Mail, The Daily Telegraph, The Daily Express, The Daily Star, The Independent, Virgin Media and Orange who have a cumulative combined monthly user base online of over 20 million in the UK. When combined with Perform's own online sports network of over 23 million monthly users, the promotion of the match will be the largest online campaign in UK history; one week after the Internet Advertising Bureau announced that spending on internet advertising in the first half of 2009 exceeded that on television for the first time.

The pricing of the match on all partner websites will be the same as on www.ukraineVengland.com and all websites will also offer a promotion where the user can watch the match for free if they open and fund an account with bet365.com, the leading online bookmaker, which already streams over 5,000 live sports events a year to their customers.

The international clash is the toughest competitive match that the national team will face before the World Cup in South Africa next year. England have won all eight of the qualifying games in this campaign - the best ever performance by The Three Lions, scoring 31 goals and conceding just 5 under Coach Fabio Capello. The England squad will be playing for their places in South Africa 2010. The game will also have a key bearing on England's FIFA and UEFA seeding.

For the Ukraine the game is key. They are unbeaten in four straight qualifiers, since losing 2-1 to a late John Terry goal at Wembley in April, and will be playing for their place in the tournament.

The international football agency Kentaro, acquired the broadcast rights from the Ukrainian FA and had sold the game to Setanta in December 2007. However the pay-TV broadcaster went into administration over the summer leaving this key match without a UK broadcaster.

With no offers on the table from UK free to air or pay-TV broadcasters Kentaro decided to seek the widest possible online audience, appointing digital sport specialist Perform, to market and stream the match online, on a pay-per-view basis.

Andrew Croker, Executive Chairman of Perform said; "Millions of people around the world follow live sports online and this shows a real sign of the times - we're extremely excited to be involved in this landmark event."

Philipp Grothe, CEO of the Kentaro Group said; "Over 20 Million people in the UK regularly use the internet to watch sport. The mainstream adoption of broadband and the growing popularity of online viewing - is now a realistic alternative to old-fashioned TV broadcasting."

Kentaro have also struck a deal with Arts Alliance Media to screen the game in key cinemas across the country. The deal will include the Odeon Group.

Peter Silverstone, MD of Kentaro UK said; "To support the internet broadcast we will stage big screen events for fans around the country and our partnership with Arts Alliance Media will give thousands of cinema goers the chance to enjoy the key game, en masse."