Sports media specialists Perform has today announced that they will be taking the UK advertising and sponsorship sales of ePlayer, the world's largest premium sports VOD broadcaster, back in-house off Virgin Media's sales house ids from the 1st June 2010.

ePlayer sits on over 450 websites in the UK including major publishing groups News International, Trinity Mirror Group, Daily Mail Media Group, Telegraph Media Group and Guardian News and Media Ltd and in April 2010 streamed 35 million videos* and reached over 10 million unique viewers* in the UK.

Perform who own and operate ePlayer, have recently secured a range of new content deals including the LV County Championship, Engage Super League, IAAF Athletics, Football League and UFC to accompany the current ePlayer content portfolio that features Barclays Premier League football, England Test, One Day and Twenty20 cricket, Guinness Premiership rugby and much more.

Managing Director of ePlayer, James Rushton commented. 'We would like to thank ids for their support over the last two years. ePlayer is consolidating its position as one of the leading VOD broadcasters in the UK and indeed the world and we have some very exciting new developments that will be announced in the next few months. We feel the expertise and focus of our media sales team in the UK will help drive ePlayer's potential in the very exciting and expanding VOD advertising market.'

Stefano D'Anna, Managing Director of Perform Media Sales commented: 'Our team of digital and video experts are all geared up for this new challenge. More and more ad revenues are being moved towards the online video market and ePlayer is ideally positioned to deliver contextually relevant branding campaigns to a mass audience. The combination of ePlayer's exclusive and official content playing out across the UK's leading online publishers is already attracting many of the biggest agencies and top global brands and we hope that will continue.'