Head of Social Media (UK2315) (CL4)
You are a proven expert in social media marketing with a deep knowledge of the key platforms and tactics to drive acquisition. You will develop strategic partnerships which leverage our spend and our content in order to deliver meaningful business results.
A strategic thinker and passionate sports fan, you understand what’s important to fans, you will also lead the team responsible for our editorial strategy and the creation of game-changing social media experiences that resonate, cultivate communities, and engage fans.
As Head of Social Media for DAZN, you will work within the central marketing team where you will be responsible for:
- Establishing strategic partnerships with social platforms
- Acquisition in social
- Managing the team who lead our editorial strategy
- Tools, reporting and best practice
You will create a centre of excellence within the central team that enables us to support local markets as well as roll out new ones. You will develop a global reporting framework and facilitate shared learnings and a culture of discovery and innovation amongst markets.
HERE’S A BREAKDOWN OF WHAT YOU’LL DO (NOT ALL OF IT, JUST THE MOST IMPORTANT STUFF)
Establish strategic partnerships with Facebook, Twitter, YouTube in order to build relationships and to drive the Joint Business Planning on behalf of local market and central teams.
Lead the team responsible for supporting local markets in development of their social editorial
Establish the optimum measurement framework to establish contribution of social editorial strategy on business performance
Lead on the development of frameworks to help establish social follower migration to become DAZN paid subscribers
Develop technical and tactical solutions to make our partnerships with ambassadors, teams or rights holders measurable and activatable in line with marketing strategies to meet contracted terms or goals
Develop global reporting against key KPIs and success metrics in order to drive the business globally. Facilitate shared learnings and a culture of discovery and innovation amongst markets
Provide tools, training, guidance and best practice to local market teams and support in the technical plumbing for streams or cross posts to ensure that commercial partnerships create lasting tangible audiences
Monitoring competitor activity and ensure brand safety in social
Work with key agency partners to get the best from them, make them feel part of the team and hold them to our high expectations
DO YOU HAVE THESE ESSENTIALS?
Social /digital and partnership experience (brand or agency)
Strong, senior relationships with social media platforms. Self-starter with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment
Success with marketing global brands via social media with the ability to deliver results; acquisition, engagement, growth, brand sentiment, credibility, innovation.
Full understanding of the social ecosystem and how brands should participate in an authentic way to drive meaningful business result.
Sound understanding of the audience building, targeting, and analytics functionality of the leading social media networks (Facebook, YouTube, Instagram, Twitter etc.)
Experience in effectively managing agencies, suppliers, commercial partners and professional services
Ability to thrive in a fast paced, and collaborative international environment with a unique culture
NOT ESSENTIAL BUT GREAT IF YOU ALSO HAVE
Passion for sports with deep knowledge across a range of sports
Second language is a bonus
Experience launching new and innovative digital products & services
Experience in a multinational environment