Marketing Manager (US0073) - New York, USA
|JOB PURPOSE (SO WHAT’S YOUR NEW ROLE ABOUT?)|
Seeking an experienced marketing manager who will work within the marketing team based in New York, to take responsibility for delivering our marketing strategy in Canada. The successful candidate will have experience working within a Canadian based market, a passionate sports fan with well-rounded knowledge of digital and traditional media, and an understanding of what is important to fans and how to create game changing multi-channel marketing experiences that resonate with and engage them. The Marketing Manager role is comfortable operating in a fast-moving, commercial environment where you’ll deliver a calendar of activity aimed at driving brand awareness, demand, and revenue growth. You will have experience of working with agencies and will have run successful initiatives for a major brand or sports property either in-house or at an agency.
So who is Perform? Whats is DAZN?
DAZN is a live sports streaming service that allows fans to watch their sport, their way, live or on-demand. A part of Perform, a leading global sports media group with access to the world’s best sports, fans can watch their favorite teams, leagues and players anytime, anywhere, for one simple, affordable price and with no long-term contract. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV service. DAZN has the ability to play, pause and rewind anytime with no commercial interruptions and no long-term commitments.
DAZN is currently available in Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. Visit http://www.dazn.com for more information
|KEY DELIVERABLES (WHAT WILL YOU DO IN YOUR NEW ROLE?)||% of role|
|Plan, coordinate and execute multi-channel marketing campaigns – impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.||50|
|Work with key creative and media agencies to get the best from them, make them feel part of the team and hold them to the same high expectations you have of your colleagues.||15|
|Work with the agencies, marketing analytics, and global performance media team to develop global testing roadmap and ensure learnings are carried forward||10|
|Provide full analysis and reporting on the performance of our campaign activities||15|
|Ensure that we communicate well with all parts of the business and the group||10|
ESSENTIAL REQUIREMENTS (DO YOU HAVE THESE ESSENTIALS TO BE CONSIDERED FOR AN INTERVIEW?)
|Priority Level (out of 4)|
|Proven success in delivering brand and performance marketing initiatives that drive measurable commercial impact||4|
|Rounded knowledge of digital and traditional media with proven ability in leading creative development||4|
|Previous experience working on a: sport, digital, mobile, media, entertainment, lifestyle, or brave FMCG brand (i.e. Red Bull)||3|
|Self-starter with the motivation, commitment, enthusiasm and drive to define clear goals and execute plans to deliver against them||3|
|Exceptional interpersonal skills with ability to establish relationships internally and externally at all levels||3|
|Ability to thrive in a fast paced, and collaborative international environment||3|
DESIRABLE REQUIREMENTS (DO YOU HAVE THESE DESIRABLES?)
|8+ years marketing experience with a strong emphasis on performance marketing / media|
|Degree level (or equivalent) education in related subject|
|Bilingual (English & Canadian French)|
|Experience working in an international environment / global organisation|
|Experience launching new and innovative digital products & services|
|Line management experience|
THESE ARE THE COMPETENCIES YOU’LL NEED TO SUCCEED IN YOUR ROLE….
|Customer Orientation – Building and maintaining external and internal customer satisfaction.|
|Creativity & Innovation – Impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.|
|Drive & Energy – Self–motivated and driven to succeed, focused on results and passionate about the job.|
|Teamwork & Collaboration – Working collaboratively with a group of people in order to accomplish a task or achieve a goal.|
|Planning & Organizing – Ability to set priorities, goals and time tables to achieve maximum productivity.|
|Flexibility & Adaptability – Ability to adapt to changing business needs, cultures, conditions and work responsibilities.|
|PASSIONATE ABOUT OUR CULTURE|
WHAT WE DO-We collect, produce, package and distribute content from all sports, in all formats, across one digital platform. We make our content available with speed, breadth and depth to our B2B clients, and also to sports fans visiting our own platforms. We own and support destination brands that bring our content and products to market in innovative and exciting ways. We are bringing a pioneering new OTT service to the market, revolutionizing the way fans consume premium live sport. We work closely with rights holders to generate new revenues for sport
With our DAZN launch we are on a mission to change the game within the sports media broadcasting industry. A progressive, fast-paced global organisation. Our goal is to be the place that fans love to watch sport. To this end, we’re united in our passion for driving change and creating a better deal for sports fans.
Key elements of our culture:
- Being empowered to think differently, to break the rules and challenge the status quo
- Being driven to succeed without being overly ruthless
- The ability to focus on things that matter
- Being passionately curious
- Being prepared to challenge your colleagues to make us better
- Honest and straightforward communication and being open to direct feedback
You’ll receive 15 days of paid annual leave (from the start), 9 paid public holidays, affordable health benefits (dental and vision included), generous sick time package, competitive parental leave, short and long term disability paid by the company, basic term life insurance and personal accident insurance paid by the company, 401(k), flexible work environment.
And there’s more…… You’ll have access to our online learning portal and be part of our ‘Career Deal’, which aims to support your continued professional development. We also offer a structured management development program as well as opportunities to progress your career overseas.
*Please Note – some of these benefits will be available to you upon successful completion of your probation.
Find out more about what we do!