Publisher Account Manager (CL3)
Publisher Account Manager, Italy
|Department: Media – Goal Studios|
|Job Title: Publisher Account Manager, Milan|
|Reports To (title): Head of 360 Publishers (Based in Milan)|
|Career Level: CL3|
|Hours of Work: 40 hours per week|
|Line Management Responsibility: No|
|JOB PURPOSE (SO WHAT’S YOUR NEW ROLE ABOUT?)|
Goal Studios, the Perform Group’s specialist digital football agency is looking for an experienced publisher partnerships account to oversee operational interactions with brand publishers for DAZN (our OTT sports platform) and Perform’s wider media business (including Goal.com) across Italy.
As digital account manager with at least 5 years’ experience in digital and traditional publishing you will apply and optimize DAZN’s global publishing strategy for local needs in Italy. Your goal is to create demand for DAZN, generate Quality Free Trials and shape the identity of DAZN by working closely with DAZN’s editorial, commercial and marketing team, Perform’s own & operated platforms (Goal.com) and 3rd party publishers (Digital, Print, TV, Social platforms).
|KEY DELIVERABLES (WHAT WILL YOU DO IN YOUR NEW ROLE?)||% of role|
|Bring the publishing strategy alive by setting up and running an efficient key account management structure to ensure that DAZN receives significant promotion value in return for the granted content||20%|
|Continuous performance review of all platforms and assessment of a partnership in terms of the balance between giving and getting. Set clear KPIs and hold them accountable with acquisition of Free Trials being the biggest objective||20%|
|Collaborate with the wider Perform media business and make sure that granted DAZN content and investment are used in the best way to support DAZN||20%|
|Be the catalyst behind ambitious content proposals for distribution purposes and drive them forward with the programming team||10%|
|Collaborate with respective local verticals inside the Partnership team, the marketing team (especially content marketing, media, social), the other divisions (especially programming, commercial, ops) and Goal Studios||10%|
|Collaborate with Ops and Programming team to create jointly a scalable distribution infrastructure to ensure efficient content delivery to social platforms/portals and partners||10%|
|Collaborate with Brand, Creative and Programming team to ensure that all distributed content is DAZN branded and includes full CTAs consistent to the wider marketing campaigns||10%|
|ESSENTIAL REQUIREMENTS (DO YOU HAVE THESE ESSENTIALS TO BE CONSIDERED FOR AN INTERVIEW?)||Skill Level (out of 4)|
|Experience in Content Marketing, especially digital & social||4|
|Editorial expertise across all relevant platforms||4|
|Relationship to the biggest media brands in Italian market||3|
|Understanding of commercial values of content||3|
|THESE ARE THE PERFORM COMPETENCIES YOU’LL NEED TO SUCCEED IN YOUR ROLE….|
|Strategy and Direction; Ability to see the big, long-range picture and establish compelling strategy and vision|
|Planning & Organising; Ability to set priorities, goals and time tables to achieve maximum productivity.|
|Teamwork & Collaboration; Working collaboratively with a group of people in order to accomplish a task or achieve a goal.|
|Drive & Energy – Self-motivated and driven to succeed, focused on results and passionate about the job.|
|Strong Relationship and communication skills – being enthusiastic, articulate, positive, approachable and confident is key|
|Planning & Organisation – Ability to set priorities, goals and time table to achieve maximum productivity within a pressurised environment. Strong decision making skills.|
|Creativity & Innovation – Ability to generate and translate an idea into a product or service that creates value for the business.|
|Flexibility & Adaptability – Ability to adapt to changing business needs, cultures, conditions and work responsibilities.|
|IF YOU HAVEN’T YET GOT A FEEL FOR THE CULTURE AT PERFORM, THEN READ ON…|
Here at Perform we like to consider ourselves a progressive, dynamic, fun and fast-paced global sports media broadcasting company. We are passionate about what we do and really good at it too!!
Here are some of the things you can expect working at Perform; collaboration, innovation, ever changing, empowerment, work hard and personal development.
Find out more about what we do!