DAZN, Perform’s OTT broadcasting service, has reached an agreement to broadcast live games from the Meiji Yasuda Seimi J2 and J3 leagues on social media platform Facebook. The agreement, which begins from the middle of June, will see all games broadcast through the official club Facebook pages and will feature every team in J2 and J3.
Facebook represents the largest community of sports fans in the world, with approximately 650 million sports fans engaging with their favourite players, teams and competitions through the networking site. The thought-process behind this project is to help drive engagement and further widen the J.League audience, something that DAZN has been committed to since becoming the host broadcaster of the J.League in 2016.
With the upcoming FIFA World Cup on the horizon, Japan’s top domestic footballing competition, the J1 league, is set to extend its mid-season break as a plethora of players head to Russia to represent their nation. This break represents a golden opportunity for fans of football in Japan to take in the J2 and J3 leagues and view some of the best talent in the lower divisions. The agreement with Facebook facilitates this and makes football more accessible than ever before.
Martyn Jones, Perform’s group director in Japan, said ‘At its core, football will always be about community and the role that it plays in bringing people together – The strength of J.League is underpinned by some of the most passionate supporters in the world. We’re delighted to collaborate with Facebook and J.League to use technology to help connect the clubs more directly with existing and potential new fans. Supporters and the club can engage and communicate effortlessly on Facebook and we hope this project provides an opportunity to showcase the importance of your local team, the experience of watching exciting football and encourage a new generation of fans to follow the club.”
Facebook Japan’s managing director, Shin Hasegawa, added “By supporting the community building, Facebook’s goal is for the world to become a place where people come closer to each other. Sports which builds communication between one another and structures community resonates with Facebook. We hope to contribute to bringing more excitement around the football community and sports community, nation wide.”
Masaaki Kimura, Japan Professional Football League Senior Managing Director, said “This season, the J.League will be celebrating its 25th anniversary since the league started. The number of teams started at just 10 in 1993 when the league officially launch, now grown to 54 teams from 38 prefectures. The fact that all the J1, J2, J3 games which will be streamed on Facebook through DAZN matches our concept of our grass rooted J.League and we think this is the best opportunity for J2 and J3 teams to have everyone know about the best part of the game.”