Goal and Sela announced their partnership to cover The Arab Championship with exclusive content, news and multimedia clips.
Goal, the biggest football media brand in the world, will be collaborating with Sela Sport, both on site and through its social channels, to distribute content that will introduce its users to the most important football tournament in the region during the summer.
The partnership will focus on the Arab Championship which will be held between 22 July to 6 August, 2017, and will see related Goal editions cover the tournament in great detail and bring exclusive content to its global reader base with reporters who will cover the games closely.
“We are very happy to announce this partnership” said Emre Ugurlu, Perform Managing Director – Turkey, MENA & Eastern Europe. “Our aim is to further promote the region’s growing football culture. SELA is a very important player in this region and we are proud to partner with them for the Arab Championship. As an official partner, we will not only act as a content provider, but also help the Arab Championship exploit its major overseas potential.”
“All the region will gather around this tournament this summer” said Ibrahim Mohtaseb, Chief Business Development Officer at Sela Sport. “And our partnership with Goal, we will give fans the best opportunity to enjoy football by leading teams across the region. Goal is the biggest football website globally and this will help the Arab Championship reaching all the football fans throughout the world. We will be distributing exclusive complimentary content that will bring fans closer to the action and dramatically enhance their experience.”
Goal reaches over 60 million football fans around the world every month. Goal’s 500+ strong editorial team deliver football expertise and unique insight to thousands of pieces of content every day, in a language and style to suit fans whoever and wherever they are.
Goal is available in 18 languages across 38 location-based editions, mobile and interactive TV apps plus social channels – with more than 65m fans across Facebook, Twitter, Instagram, LINE, and YouTube.
About Sela Sport
Sela Sport is the leading sports marketing company in the MENA region. A pioneer in the Sports Industry field with proven unprecedented achievements. Its expertise and line of business include naming and commercial rights, sponsorships agreements, sports events management, players’ endorsements, brand activation, sporting goods, stadium ticketing, TV sports rights, and acquisition of sports clubs and related businesses. Sela Sport manages the commercial rights of the Saudi Arabian Football Federation, the Saudi Professional League and the Union of Arab Football Associations (UAFA), among others, additionally Sela Sport owns the commercial rights of Al-Ahli FC in Egypt and Al-Hilal FC and Ittihad FC in Saudi Arabia, among other clubs.