New Star Games, the developer behind the hit mobile football game, New Star Soccer, has announced the signing of football media brand, Goal, as the official in-game sponsor.
Goal, the world’s largest online football brand, will appear in New Star Soccer as the in-game match sponsor, with the brand appearing on advertising hoardings around the pitch, on pre-match introduction screens and as the way players get the latest news on their player’s progress, with New Star News appearing to come from the Goal website.
New Star Soccer was released back in March 2012, before going on to win a BAFTA in 2013 and be downloaded more than 25 million times by football fans all over the world. More recently, New Star Soccer was updated with a well-received redesign and the option to watch replays of goals.
Owner and creator of New Star Soccer, Simon Reed said: “We always want to work with brands that live and breathe football, so Goal, whose passion is evident to millions across the globe, fits the bill perfectly.”
Sam Brown, Head of Audience for Goal said: “For Goal users, their mobile device is the main way they engage with football, whether that’s through our website, mobile apps or social channels. To extend that reach to a game as popular as New Star Soccer makes perfect sense and allows us to raise brand awareness with young football fans, exposing Goal to millions of new and current users.”
New Star Soccer is available for free for both iOS and Android devices.