IMG and Perform’s joint venture, set up to advise CONMEBOL on their commercial rights for club competitions from 2019-22, is to be known as FC Diez Media.
The first task for the new company will be to tender the audio visual rights for CONMEBOL Libertadores for the domestic market in the 10 countries that make up the South American football federation. This will be issued on both the CONMEBOL (www.conmebol.com) and FC Diez Media (www.fcdiezmedia.com) websites.
FC Diez Media will separately tender the production rights for CONMEBOL Libertadores and then look to sell the global rights within the next few months.
In addition to media rights and production procurement, FC Diez Media will provide overall consultancy, digital strategy, sponsorship and licensing advise for CONMEBOL Sudamericana and CONMEBOL Recopa for the four year period.
Bruno Rocha, CCO of Perform Content and acting CEO for FC Diez Media, said: “We are delighted to have created a global media strategy and sponsorship group in FC Diez Media, and it is pleasing to see all the hard work put in by IMG and Perform paying off. We are excited to start working with CONMEBOL across a range of tournaments, starting with CONMEBOL Libertadores and look forward to helping the game continue to grow in the increasingly popular South American market.”
Felix Alvarez-Garmon, SVP, Latin America, IMG Media, said: “We are very much looking forward to innovating and evolving the commercial opportunities across the whole spectrum of CONMEBOL’s club competitions. These range from game presentation and competition format to digital communication and rights segmentation. It’s an incredibly exciting project for the FC Diez Media team to be a part of.”
IMG and Perform are creating a dedicated team for FC Diez Media for the project, financed and resourced 50/50. This will provide CONMEBOL with best in class tools to successfully implement the commercial programming of the Club Competitions in a way that is new and unrivalled in the marketplace today.
About Perform Group
Perform is a leading digital sports content and media group. Our mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans. Perform works with major global rights holders such as NFL, WTA and FIBA to create long-term, transparent commercial relationships that help grow global audiences and, ultimately, benefit the long-term good of the sports. Perform recently launched its live sports streaming service, DAZN, in Germany, Austria, Switzerland, Japan and Canada.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
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