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NFL and Perform Group enter into strategic media relationship

Posted on 09.05.2017

The National Football League (NFL) and Perform Group have reached an agreement for Perform to market the NFL’s television broadcast rights in various global territories and the premium digital subscription product NFL Game Pass outside the United States and Europe.  The agreement will further drive global consumption of the United States’ most-watched sport amongst its avid fanbase, across all media platforms.

Under the multi-year agreement, and in select markets, Perform will strategically market live game television rights, including Sunday Afternoon games played at 1pm and 4pm (US EST time), Thursday Night Football, Sunday Night Football, Monday Night Football and the Playoffs including Super Bowl. The immediate focus around the television rights will be in Brazil, Pan-Asia and the Middle East ahead of the 2017 season.

Additionally, Perform will further accelerate Game Pass outside of the US and Europe. NFL Game Pass is a direct-to-consumer digital product offering all live NFL games, NFL RedZone, NFL Network and award-winning NFL programming. As the NFL continues to expand its fanbase globally, Perform will use their local expertise to drive Game Pass subscriptions among the NFL’s avid fanbase.

This strategic media relationship centred around Game Pass covers over 100 countries and territories, including larger markets such as Argentina, Australia, Brazil, Canada, Hong Kong, India, Israel, Japan, Mexico, New Zealand, South Korea, and Turkey.

Simon Denyer, Perform Group CEO said, “Perform is delighted to be broadening our relationship with the NFL. We are committed to a long-term collaboration that will benefit both the sport and its fans. We are excited to work together to grow the brand for audiences across the globe.”

Mark Waller, NFL EVP of International & Events said, “We are thrilled to be collaborating with the Perform Group in some of our priority global markets to drive distribution and consumption of our key media offerings across a range of platforms. This is a mutually exciting opportunity to better serve the NFL’s growing global fan base.”