News

Perform Betting Solutions announces launch of In-Play Facts, in association with Bettorlogic

Posted on 22.03.2017

Perform Betting Solutions, Perform Content’s specialised provider of high quality content to the global betting market, announces the launch of In-Play Facts, its latest innovative product, in association with Bettorlogic.

Powered by RunningBall,the industry’s leading fast data provider, In-Play Facts provides punters with data-driven reasons for in-play betting, whether they are watching a game for a limited time or its duration.

The product is available across Perform Betting Solutions’ football offering, which includes live video and visualisations, and is made possible by leveraging Bettorlogic’s industry-leading Livelogic analytics product.

In-Play Facts uses Bettorlogic’s unique algorithm to deliver the most stimulating betting information, as opposed to the most obvious, by presenting data-driven editorialised bet prompts every five minutes (or whenever a goal is scored). The product takes into account the current match situation, head-to-head results, form, league table position and historical data from up to five seasons.

The full service covers more than 80 leagues, as well as major domestic and international competitions, and complements Perform Betting Solutions’ market-leading live streamed football offering, that covers more than 9,000 matches a year.

In-Play Facts is fully integrated with Perform’s market-leading Content Scoreboard, which is available as an easy-to-use hosted solution, or as a raw data feed that provides customers with greater flexibility.

The announcement of In-Play Facts continues to reaffirm Perform’s position as the leading global supplier of betting solutions, and its commitment to providing the industry with truly innovative, engaging and quality products.

Ross MacEacharn, CEO Perform Content said:
“Our latest innovative betting product, in partnership with Bettorlogic, enables the betting industry to enhance the in-play experience by using data in new, ground-breaking ways.  We are always striving to be at the forefront of innovation, and this builds on our expansive product portfolio which is used by the world’s leading bookmakers.”

Bettorlogic CEO Andrew Dagnall commented:
“The opportunity to watch the live stream of a football game and receive meaningful reasons to have a bet, we believe is a valuable service for punters.  Livelogic is designed for the in-play customer and helps create additional reasons for punters to have a bet.”

Perform Betting Solutions is a part of Perform Group’s Content division.