The industry’s most detailed and precise live-ball-tracking football visualisation has been rebuilt to provide unrivalled insight into matches as they happen.
Data experts from Opta accurately track ball movement and every player on the ball. This data, already used by sports broadcasters, digital media outlets and clubs to evaluate and understand player performance, is now powering Perform’s new 3D visualisation, injecting a captivating level of watchability into live football scoreboards for fans and bettors.
Bookmakers can also add their logo to the pitchside advertising hoarding.
“Seeing your team work the ball down the wing and cross to the star striker in the six-yard box gives real context for the viewer, and is an even more thrilling viewing experience than traditional football visualisations.
“We now have a true birds-eye view of passing sequences and tackles that makes it easier to see which team has the momentum or which players are influencing a match.”
“As fans of sport and football, we are really excited to be able to deliver a truly innovative new product which fans globally will find improves their experience of following football,” said Shane Gannon from Perform’s betting team.
The Opta Match Visualisation 3D is available for the Premier League and 60 other top global competitions. The product is available in multiple languages with customisation options available as standard.