Perform, the leading digital sports content and media group, has today announced a new integrity partnership with TXODDS, the real-time betting markets experts.
The companies will collaborate on a variety of projects focused on protecting the integrity of sports competitions and betting markets.
Perform and TXODDS will provide innovative new systems with unparalleled access to additional intelligence and analysis to investigate matches on behalf of rights holders and sport governing bodies.
Ross MacEacharn, CEO of Perform Content said: “We are delighted to have partnered with TXODDS, the leaders in the betting odds data field. Having access to their market-leading data and insight is a great advantage for Perform in the development of our monitoring system.
“We are pleased to have supplemented our range of Integrity operations with a best-in-class system that can assist sports bodies’ efforts to protect the integrity of their sport.
“We also look forward to supporting the TXODDS roll out of additional integrity products for the betting sector.”
Einar Knobel, CEO of TXODDS said: “TXODDS is a trusted data source that understands the sports betting industry, making it our aim to protect it from any suspicious activity. We are very excited to be continuing our work with Perform, having already developed a system designed to detect, monitor and investigate activity to help in the challenge of maintaining the integrity of sporting competitions across the globe.
“We look forward to introducing our new integrity-led services with Perform, supplying the most reliable data to clients all over the world and leading the fight against corruption in sport.”
The Perform/TXODDS partnership has already led to the development of the proprietary and unique betting market monitoring system used by the Perform Integrity Unit.
It is powered by a bespoke volatility alerts feed, tailored to highlight potential irregularities in betting markets across a range of competitions. The feed is built using the Perform fast data service, RunningBall, the leading provider of real-time sports data to the betting industry, and TXODDS’ betting market data compiled from a range of global operators.
The system is currently being used in football integrity projects for Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, and La Liga in Spain. It complements the information and intelligence that Perform Group shares with other football bodies and stakeholders in line with the UK’s National Intelligence Model guidelines. These collaborative, transparent and non-commercial operations demonstrate the Perform commitment to a responsible partnership with sport, and its support for an educated interaction with betting by sports governing bodies.
Perform and TX will continue to work together to help the sports governing body and rights holder sector, and the parties will explore additional means of expanding the relationship. The partnership will next focus on supporting the development by TXODDS of additional integrity-led products and services, powered by RunningBall and targeted at the betting market.
For more information, please contact Sarah Butler
About Perform Group:
Perform is a leading digital sports content and media group.
Our mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans.
Perform works with major global rights holders such as WTA, FIBA and NFL to create long-term, transparent commercial relationships that help grow global audiences and, ultimately, benefit the long-term good of the sports.
Perform recently launched its live sports streaming service, DAZN, in Germany, Austria, Switzerland, Japan and Canada.
TXODDS are the real-time betting markets experts, specialising in the aggregation and global distribution of real-time sports betting odds.
We leverage the latest big data technologies to give our clients to most advanced real-time data knowledge the sports industry has to offer. We supply customised data streams and optimisation features, delivered through our products which include, real-time pre-game and in-play odds, monitoring and aggregating platforms and historical odds archives.
TXODDS’ data is intelligent, insightful and integrity-led, programmed to help our clients make smarter and faster decisions.