Leading digital sports content and media group, Perform, has partnered with Korean sport, culture and marketing experts, WAGTI, to manage and promote the Korean edition of Goal, Perform’s leading football brand and the world’s biggest football site.
The partnership will extend beyond the management of the Korean Goal and into expanding the Goal brand in Korea. Through this partnership, WAGTI will drive commercial partnerships and has hired senior football content expertise in Hojung Seo and Seongmo Lee who will provide editorial consultancy. As well as supplying local fans with news and features from the global game, the partnership will see WAGTI providing enhanced coverage of Korean football to elevate the K League and drive engagement across all channels.
Wagti have an established team with vast experience in both football and Olympic activation. In addition to the new partnership with Perform, Wagti are actively engaged with marketing for Pyeongchang Olympic sponsors and various global sports licensing projects
Speaking at a recent partnership ceremony at WAGTI’s Gangnam-gu Head Office, Martyn Jones, Co-MD of Goal Studios, said: “In partnership with WAGTI, Goal Korea will serve the new breed of football fan. These fans are young, socially inclined, mobile dependent and demanding a new type of football content. Working with WAGTI Goal Korea will give them the fastest news, social ammunition and access to the biggest stars both in Korea and across the globe.
“WAGTI is a leading sports company in Korea and with ambitions throughout Asia. Their infrastructure and ability to draw out Korea’s passion for football will be essential to Goal Korea’s continued success.”
WAGTI CEO, Hoon Kang added, “We’re looking forward to helping the K-League improve its global profile through working with Perform and Goal.com to attract more football fans through industry-leading content, as well as contributing to the advancement of the football industry as a whole.”
Perform’s presence in the Asia-Pacific (APAC) region extends beyond regional leadership with Goal. In July 2016 Perform secured the rights to broadcast all Meiji Yasuda Seimei J1, J2 and J3 league tournaments in a 10-year deal that started this season. The 210 billion JPY (approximately 2 trillion KRW) deal includes broadcasting of J League football on DAZN, Perform’s sports internet TV service, available now in Japan. Earlier in 2016 Perform partnered with Baidu, China’s largest internet portal, to launch Goal.com China.
Following Perform’s live media and production partnership with the Women’s Tennis Association (worth $525m over 10 years – the largest in the history of women’s sports), Eclat agreed an exclusive deal for WTA broadcast rights in South Korea.
Globally, Goal is published in 19 languages across 38 local editions, including Goal Korea and reaches over 60 million unique users per month. On social media, in 2016 Goal was recognised as the most shared publisher on Facebook, thanks in part to its 60m-strong social media following.