News

Perform Wins Rights To Broadcast Live J.League

Posted on 20.07.2016

J.LEAGUE IS TO BE BROADCAST LIVE FROM 2017 ON THE WORLD’S FIRST MULTI-SPORTS PURE INTERNET TV SERVICE, GIVING SPORT FANS THE CONTROL AND FLEXIBILITY TO WATCH THEIR SPORT, THEIR WAY.

Perform, the world’s leading digital sports content and media group, has secured rights to broadcast all Meiji Yasuda Seimei J1, J2 and J3 league tournaments. The 10 year deal, starting from the 2017 season, is the first time that all games from all leagues will be broadcast in Japan, available on Perform Group’s internet TV service, DAZN.

DAZN will be the world’s first truly dedicated pure sports internet TV service providing sports fans unlimited access on all leading devices for one affordable price. DAZN will feature the widest array of live sports ever offered on one TV service with over 10,000 live events a year. The service will launch in Japan and Germany, Austria, and Switzerland this summer with further countries to be announced in due course.

In a market dominated by traditional linear TV providers, DAZN will revolutionise the way fans watch their favourite sports without expensive tariffs or long-term contracts. The service will have one affordable monthly price and no long-term contract.

For the first time fans will have complete control over their sport. DAZN will have no channel or scheduling restrictions – all content will be shown live and on demand as soon as it has finished. It is expected that the service will regularly feature over 20 live matches at any one time. DAZN will help guide viewers, based on their sporting preferences, but no matter how many fixtures are playing, DAZN will allow viewers to choose between them all.

Alongside today’s news, J.League and Perform Group are also working with the NTT Group on a Smart Stadium Project. The project will offer cutting-edge technology to stadiums across Japan, starting with J1 clubs’ home stadiums. The extensive project will enable Wi-Fi access in the stadiums, providing high-quality streaming services and an enhanced experience for the fans both in and around the stadium.

Smart Stadium will create an environment in which fans can instantly check out match statistics, watch playbacks or goal replays, as they are watching the match. Combined with this, the technology will be an opportunity for digital marketing and developing local communities through the promotion of local communities’ shops and tourist facilities.

Simon Denyer, Perform Group CEO said: “This is fantastic news for Japanese football fans. We are delighted to be working with the J.League on a partnership that will make live games accessible to fans, anytime, anywhere through the DAZN platform from 2017.

Today’s announcement is a major milestone for both Perform, but more specifically, sports fans across the world. With this service, consumers will be able to enjoy sport live and on demand without having to face expensive packages and lengthy contracts. With the help of the Internet, we are putting the power in consumers’ hands to watch their sport, their way.”

Mitsuru Murai, Chairman, Japan Professional Football League added: “The agreement with Perform Group is the first long-term, large-scale agreement for broadcasting rights in the history of Japanese sport. I see it as proof that the Japanese sports industry’s content is being regarded as an attractive investment.

It is also the first case of an agreement with a vendor whose main business is the Internet and mobile, an area that is rapidly evolving. J.League will use this foundation of this dramatic partnership to advance new and strategic investments, to improve the football environment, provide engaging stories, and to strengthen our industrial base.”

The service will be available on leading internet-connected devices, including Smart TV’s, personal computers, tablets, smartphones, and game consoles. At launch, DAZN will offer access to a number of leading international sports including football from the top leagues, the best US sport, tennis and much more. Despite having access to some of the best sports tournaments in the world, DAZN will be set at an affordable price, significantly cheaper than traditional TV providers, and will be free of advertising and lengthy contracts.