It has been an exciting year for Perform, with the leading digital sports content and media group announcing ground-breaking new products, partnerships and deals.
This week, Simon Denyer was placed 5th in SportBusiness’s list of the Top 20 Sports Innovators in 2016.
Perform Group was at the heart of sports media’s shift towards OTT in 2016 with the launch of DAZN in Germany, Austria, Switzerland and Japan. In less than a year, Perform went from the start of development through to launch. However, according to Denyer, Perform’s 2016 was about far more than just DAZN.
“It has been a transformational year for Perform in the sports-rights marketplace,” he tells SportBusiness International. “We have taken big steps into broader sports-rights management with the creation of WTA Media and FIBA Media, both of which are long-term deals – over 10 and 17 years respectively – to manage and help rightsholders fully optimise their broadcast output and prepare for the digital future.
“DAZN is a product that we believe defines the future of sports broadcasting. The delivery of music and entertainment content has changed radically over the last five years and now it is time for sports to do the same.
“The model is fair and open for rightsholders and creates new revenue streams and growth for the whole industry. For Perform, 2017 is all about expanding our content offering and expanding DAZN to a greater number of sports fans, rightsholders and territories.”