Thought Leader: Perform’s Andrew Ashenden on integrity and innovation in US sports betting content

Posted on 10.04.2018

At Perform, we are often asked for our view on the potential of the US as a regulated betting market. Our view is firmly that the market has huge upside for rights holders and betting operators alike and the prism through which we view the US market is within the context of a wider maturation and evolution of betting globally.

That encapsulates a shift towards regulation, powered by high-quality official content and delivered in a way which allows operators to best serve customers and provide a fair return to rights holders – all underpinned by a workable environment created by regulators and characterised by a strong integrity framework and genuine product innovation….


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