TV 2 SPORT signs four-year deal to showcase WTA tennis

Posted on 02.12.2016

For the first time ever TV 2’s channels have the rights to broadcast the women’s WTA tennis tournaments and that means a lot of top tennis with Caroline Wozniacki on TV 2 SPORT and on TV 2 PLAY.

Starting from 1 January 2017, TV 2 SPORT will have the rights to broadcast more than 40 tennis tournaments per year, for the next four years – which means practically every WTA tournament – excluding the four Grand Slam tournaments. It’s the first time TV 2 will have so many tennis rights at their disposal, and that means lots of great tennis on both TV 2 SPORT and TV 2 PLAY.

If all goes well, Denmark’s best tennis player, Caroline Wozniacki, will participate in about 20 of these tournaments in the next year.

TV 2’s Sports Director, Frederik Lauesen, says:
“At TV 2 SPORT we are thrilled about these new rights and we look forward to co-operating with the WTA. We have broadcast a couple of tournaments with Caroline Wozniacki this year, and our viewers and users have shown great interest – both regarding the broadcasts and on the digital platforms. I’m sure we can raise interest in the WTA (in Denmark) to a new level, so we’re keeping our fingers crossed that Caroline keeps on playing a few more years and picks up where she left off this fall – namely at the top.

“Caroline has been among the biggest Danish athletes for many years and on a channel like TV 2 SPORT, where we try to broadcast as much sport with Danish participation as possible, the WTA tournaments fit in perfectly.”

The first WTA tournament in 2017 opens on 2 January in Auckland, New Zealand, where Caroline Wozniacki is participating.

Exclusive WTA-tennis on TV 2 PLAY
With the WTA rights, TV 2 gets access to more than 800 tennis matches on a yearly basis from the start, but we’re planning for the possibility of handpicking further matches among the more than 1,700 which might be available.

TV 2 SPORT’s broadcasting schedule does not allow for broadcasting all these matches on TV, and this is where the streaming service TV 2 PLAY comes into its own again.

“There is an enormous amount of hours of top tennis in this agreement, and we’ll be broadcasting a fair amount of it on TV 2 SPORT, but there will be times where we’ll be broadcasting exclusively from WTA on PLAY. So if you want to see it all, it’s a good idea to get a PLAY subscription,” says Lauesen.

“We are delighted to partner with TV2 to deliver an exceptional amount of content to WTA fans in Denmark. TV 2 SPORT and TV 2 PLAY will broadcast a minimum of 400 live matches a year and ensure our viewers have unprecedented access to the WTA,” says Bruno Rocha, Executive Vice President of WTA Media.

The agreement ties in with the start of the WTA’s new partnership with leading digital sports content and media group, Perform, creating WTA Media, the tour’s dedicated media arm. The live media rights and production deal is worth $525m over 10 years (from 2017 to 2026), the largest in the history of women’s sports.