Tennis fans race to web as ATP Masters Series heats up
Race to number 1 serves up surge in ATP Masters Series TV viewers
The ATP Masters Series website, www.atpmastersseries.tv, home to exclusive live and on-demand coverage of the ten biggest tournaments in men's tennis, has seen a surge in online viewers just months after an extensive redesign and thanks to the recent challenge to Roger Federer's hold over the Number 1 position.
Federer has enjoyed 233 weeks at the top of the ATP ranking table, and the number of tennis fans logging on to see live video footage of the ATP Masters Series has doubled in the last year, as the Swiss fights to hold his place at the summit of the men's game.
www.atpmastersseries.tv, ATP Media's official web TV site, covers all nine of the ATP Masters Series tournaments as well as the season-ending finale, the Tennis Masters Cup and has seen record online viewing figures when the newly crowned Wimbledon Champion Rafael Nadal beat Federer in both the Monte Carlo and Hamburg finals earlier this year. The Spaniard's contention for the Number 1 spot, along with current World number 3 Novak Djokovic, has sparked interest in one of the most eagerly followed rivalries in tennis.
This trend seems set to continue as the top ranked players move onto the hard courts, with the Rogers Masters in Toronto and the Western & Southern Group Masters in Cincinnati providing crucial opportunities for ranking points prior to the US Open.
www.atpmastersseries.tv is the only online destination to stream broadcast quality live matches alongside full length pay-per-download matches, archived classic games of the ATP Masters Series as well as exclusive player interviews and behind-the-scenes features.
Steve Plasto, (COO) ATP Media says:
"There's no doubt the increase in competition has added to the interest levels and subsequently traffic and customer transactions through the www.atpmastersseries.tv site. However what can't be overlooked is a global shift to watching live sports online and our innovative strategy to cater for this puts providing our fans around the world with the best possible user experience a top priority."
