Leading global digital sports specialist Perform today announced the largest ever aggregation of International football rights resulting in unrivalled access to over 500 FIFA 2010 World Cup Qualifier Matches.
Perform has acquired internet rights or formed new media partnerships
with five sports marketing and rights agencies with major International football holdings. The deals include rights to the European qualifiers of both Kentaro and Sportfive, the Asian and Middle East qualifiers of World Sport Group and MP & Silva, the Latin qualifiers of Kentaro and finally with Traffic for qualifiers in North and Central American and the Caribbean.
The rights will be offered in an unparalleled non-stop 24 hour, live, global service of 25-30 matches every FIFA International match night, across Perform's online PPV and betting network. The majority of matches will also feature in Perform's multi-platform daily news service, Omnisport.tv, and will be used to provide detailed global news coverage on the road to South Africa 2010.
In order to deliver this pioneering service, each FIFA match night Perform will spread production, commentary and encoding across their international facilities providing consumers with up to 10 matches at peak times. In addition to live coverage, highlights will be produced in real time using a near live clip production platform mirroring Perform's Premier League Digital Production Centre which can produce near live highlights from 10 concurrent matches.
Simon Denyer, Joint-CEO, Perform said: "On FIFA match nights we will provide the most comprehensive live and highlights sports offering on any media platform anywhere in the world.".
"We will be running both our live encoding and near-live highlights platforms at maximum capacity on every FIFA match night from now until the FIFA World Cup in South Africa, including many key friendly matches in the final build up to the competition, which will give millions of fans the opportunity to see the best of the qualifying action from all corners of the globe."
