Metacafe, the world's leading short-form video entertainment site, has selected Perform Sales, a subsidiary of Perform, to represent display advertising and drive sponsorship opportunities for UK traffic to www.metacafe.com. Perform Sales will drive integrated sponsorship campaigns across the site, including homepage takeovers, pre-roll advertising and branded channels that integrate with relevant Metacafe short-form video content.

With 1.7m unique viewers per month in the UK alone and 38m unique viewers worldwide1, Metacafe is the world's leading independent online video site. At this scale, members of every demographic group are well-represented on Metacafe, where the audience is 58% male, 42% female. The website focuses exclusively on short form content and is working with independent creators and boutique production firms to offer visitors an unparalleled entertainment experience. Leading brands such as 20th Century Fox, Absolut, P&G, Electronic Arts, Microsoft, Starburst, Universal Pictures and dozens more have advertised on the site.

David Rice, Vice President of Product at Metacafe, commented: "People in the UK and around the world are spending more time using their PCs for entertainment and online video is an important driver of this trend. This creates an exciting opportunity for brand marketers tasked with reaching consumers who no longer watch much TV - and even fewer TV commercials. Leading brands in the U.S. are moving ad dollars into short-form video, and we expect leading brands in the UK to do the same. Teaming with Perform will help us maximize this opportunity and grow our leadership position."

Perform Sales adds Metacafe to an already impressive entertainment portfolio, which includes Holy Moly and TheO2. Dominic Dunne joins Perform Sales from All Dig Down (a US-backed entertainment portal), to manage the Metacafe account and brings over ten years of media sales experience working with media groups such as Emap and GCap Media.

Stefano D'Anna, Managing Director of Perform Sales, commented: "Metacafe has the opportunity to grab a significant portion of the online entertainment market in the UK and draws an impressive audience that is very attractive to advertisers. We are already talking with potential sponsors who want to take advantage of the social media marketing opportunity to create branded campaigns leveraging Metacafe's content to reach and engage their target consumers."