Perform and the WTA team up to run Hackathon at Sloan Sports Analytics Conference

Posted 27.02.2019

The new breed of sports fan demands new, deeper and consumer-defined digital experiences. With data central to these experiences the need for rights holders and media operators to identify new ways to meet these demands has never been higher.

At the MIT Sloan Sports Analytics Conference, the largest analytics conference in the world, Perform and the Women’s Tennis Association will put the focus on broadcast video analysis during a Hackathon tasking the brightest minds in sports analytics with creating new experiences using existing data courtesy of the WTA.

Chief Rights Officer for Perform, Alex Rice noted “The WTA is a key partner of the business and the MIT Sloan Sports Analytics Conference represents a great opportunity to see what the participants can bring to the table to drive engagement in women’s tennis”

Micky Lawler, President of the WTA added ‘The WTA is committed to improving the fan experience. By hosting this hackathon with Perform and Ticketmaster during Sloan, we are excited to see how data can be used in new and innovative ways to tell our story and push the boundaries to engage fans through data.’

Expert judges from rights holders and the field of sports data will support the hackathon, providing insight and feedback on submitted proposals to all participants.

Meet the judges

Simon Farrant, SVP Marketing at Perform

Simon has been with Perform since 2012, working closely with all data and content brands including; Opta, the world’s leading sportsdata provider, OptaPro, the market-leading analytics and performance analysis brand for professional teams, and Omnisport, a global multi-platform digital sports news and content agency.



John Carnahan, EVP Data Science & Engineering at Ticketmaster

John Carnahan is the Executive Vice President at Ticketmaster responsible for overseeing all aspects of data science and strategy. With more than 25 years experience in software development and data science, John has held engineering and leadership positions at Yahoo & Fox Interactive Media.



Sam Ebb, Senior Consultant at Deloitte Sports

Sam is a Senior Consultant in Deloitte’s Sports Consulting practice. He serves clients and leads research across the topics of fan engagement, technology and growth strategy, esports, and innovation. Sam has served as co-lead for the 2017 Sloan Sports Analytics Conference.



Mike McGraw, CEO of WTA Networks & Co-Founder of The Social Channel

Mike founded The Social Channel, partnering with sports leagues to build businesses that grow audiences and revenue. He worked closely with the WTA on the launch of WTA Networks, a WTA division that manages the media distribution and social channels for its content.



Kevin Brilliant, Senior Manager Business Strategy & Analytics at Chicago Bulls

Kevin combines behavioral science and economics with strategy and analytics in his fan-focused role with the Chicago Bulls. For his work in applying behavioral science to fan engagement, Kevin was named one of SportTechie’s 20 Innovators of 2017.



The Hackathon will take place the day before the conference on Thursday 28th February and is open to both students and professionals.