Greg Kirkorsky, formerly SVP of Sales and Global Partnerships at STATS LLC, forged partnerships with some of the biggest brands in sports media and technology over his 20 years with the company
Perform have appointed a new Executive Vice President for Americas, Greg Kirkorsky, strengthening its leadership team as the Perform business prepares for substantial growth in the region. Greg Kirkorsky’s extensive experience and relationships with the biggest brands in sports media and technology are key assets for Perform as interest in its data, content and betting offerings continues to grow across the Americas.
Greg led STATS LLC for the past 20 years as Senior Vice President of Sales and Global Partnerships. Greg helped transition STATS from a U.S. sports data provider to a global leader in sports analytics, content and software.
In his role, Greg forged strategic partnerships with ESPN, TheScore, Google, Amazon, Facebook, Verizon/Yahoo, NBC/Comcast, CBS, Fox Sports, Rogers, Microsoft, Snap, Televisa aGlobo, and global team and league partnerships.
Additionally, 2018 saw the U.S. reverse PASPA, lifting a ban on sports betting and opening up opportunities for leagues, teams and rights holders, to pursue betting as a new means to engage fans and increase revenues state-by-state.
“It’s an exciting time to join Perform, particularly in the Americas region, as we’re sitting on a wealth of data and content that rights holders can leverage to better engage fans, increase revenue streams and ensure the integrity of their respective sports,” says Greg Kirkorsky, Executive Vice President, Americas, Perform. “These are huge opportunities, the next frontier, for leagues and teams to explore as they continue evolving the industry to keep pace with the interests, habits and demands of the changing sports fan.”
“Greg is one of the most experienced and respected executives in the sports content industry in the Americas. Having directly established and managed partnerships with major media, technology companies, properties and rights holders we’re currently working with, and/or in talks to expand or forge new partnerships with, is a tremendous asset. Greg will ‘hit the ground running’ from the start, which is crucial as the industry is moving at light speed right now and we have numerous new opportunities on the table to pursue,” added Andrew Ashenden, Managing Director, Betting, Perform.
Greg holds a Bachelor of Science in Communications and a Master of Science in Sports Management from Illinois State University. Greg participated on the Advisory Board for both the Sports Business Program in the John Cook School of Business at Saint Louis University and the DeVos Sport Business Management Program at the University of Central Florida. He is currently an advisor for Stadia Ventures, in St. Louis, MO.