Sony Pictures Television (SPT) Networks announced yesterday that it has concluded a deal with WTA Media to bring the highly popular Women’s Tennis Association (WTA) competitive sporting events exclusively to Canal Sony in Latin America beginning 2017.
Next January, viewers will be able to enjoy more than 32 WTA events throughout the season on both Canal Sony and its TV Everywhere offerings, including key competitive events like the Premier and Premier 5 tournaments, plus the BNP Paribas WTA Finals Singapore presented by SC Global. The channel will offer local commentary for most matches, with on-the-ground event coverage for tournaments that have strong local interest. In addition, Canal Sony will profile top and emerging Latin American players with specials and segments that bring their personal stories to life.
“Live sports are a great fit with our channel brand because they are an emotional and engaging TV experience. Tennis is particularly appealing because it connects with Canal Sony’s core upscale audience and offers the type of appointment TV that will bring new viewers to the channel,” said TC Schultz, executive vice president & managing director, networks, Latin America & Brazil for SPT.
“We are delighted that Sony Pictures Television is committed to bringing live women’s tennis to their viewers in Latin America, to sit alongside their already impressive lineup of high quality entertainment. This agreement will allow us to greatly increase our reach in the region and expand our audience beyond the traditional sports fan,” said Bruno Rocha, executive vice president of WTA Media.
The agreement ties in with the start of the WTA’s new partnership with leading digital sports content and media group, Perform, creating WTA Media, the tour’s dedicated media arm. The live media rights and production deal is worth $525m over 10 years (from 2017 to 2026), the largest in the history of women’s sports.